VOGUE ITALIA INVITES VAVA'S CREATIVE DIRECTOR TO PHOTOGRAPH PORTO
The renowned Vogue Italia recently invited Pedro da Silva, Creative Director of VAVA, for a unique photographic journey through the enchanting city of Porto. Known for its rich history and charm, Porto has consistently been celebrated as one of Europe’s top destinations. This city, which blends ancient architecture with vibrant modernity, has captivated travelers and creatives alike, making it the perfect backdrop for Pedro da Silva’s artistic exploration.
THE DESIGN: A Must-Visit Destination
During his visit, Pedro da Silva highlighted THE Design as one of the must-visit spots in Porto. THE Design, a store renowned for its curated selection of avant-garde international designers, is now part of this exclusive photographic journey. According to Pedro, “My favorite fashion stores in Porto are Wrong Weather and THE Design, both with a great selection of innovative international designers. They also carry VAVA.”
A Tribute to Modern Architecture
Pedro da Silva’s VAVA brand is deeply inspired by modern architecture, characterized by its clean lines and minimalist forms. This influence is evident in how VAVA’s designs embrace basic volumetric shapes. Pedro reflects, “Porto has an immense capacity to house a wide range of historical elements, often gathered in a single street or square. What fascinates me most about this city are the various buildings that represent early 20th-century modernism.”
From Porto to the World
Born in northern Portugal, Pedro da Silva’s aesthetic sensibility was profoundly shaped by Porto. Despite having lived in many places around the world, it was in Berlin that he felt ready to embark on his greatest adventure yet—launching VAVA. The brand draws inspiration from Berlin, Detroit, and Porto, noting commonalities in post-industrial architecture and a certain magical decay. “VAVA was inspired by Berlin, Detroit, and Porto due to their shared characteristics, particularly regarding post-industrial architecture and a certain level of magical decay,” he explains.
