Our strategy focuses on creating collections with a strong identity and attention to detail, designed so that all pieces can be coordinated seamlessly to create versatile and diverse looks. We prioritize sustainability by using natural, recycled, and eco-friendly fabrics and materials. Our dyes are made from natural products, reducing energy and water consumption, while our packaging is crafted from recycled materials to minimize environmental impact. We are committed to fair trade practices, producing locally on a small scale to support communities and ensure ethical standards. Inclusivity lies at the heart of our approach, embracing inclusive fashion and timeless designs that cater to diverse needs. Each piece is crafted with high-quality, durable fabrics, ensuring longevity and promoting a sustainable wardrobe.

Conscious brand, entirely crafted and manufactured in Portugal.
Designed for an inclusive and ageless society, made up of timeless and minimalist pieces, working to promote a culture of sustainability in textile and artistic production. Created in an atelier/laboratory, the collection uses organic and sustainable materials and traditional dyeing.
The entire creation, process, and production are carried out manually by a team passionate about perfection, quality, and ethics. MIIYU intends to play an active role in the social and cultural context, taking a stand in the fight against age stigma. OUR TARGET – NEW NEW * Regardless of their age, they feel NEW, active, with plans and energy, strength to live, and the willingness to share experience and knowledge. * Aged between 40 and 80, young at heart, with maturity and a lot to give to society. * They value conscious brands and made-to-last products. “The future society is guided by values more than age.”

Create products with meaning that empower an ageless society through a conscious, sustainable process.Sophisticated, timeless brand with organic, intelligent, durable fibers and natural dyeing.No season, no age — versatile pieces that allow multiple combinations through layers and overlays.High quality and comfort in the finest materials and details, with inclusive design to promote an “always ready” wardrobe.MIIYU intends to play an active role at a social, cultural, and environmental level, acting in a responsible and conscious way, also fighting against age stigma.Targeting the New New clients, MIIYU aims to empower them.

Timeless /ˈtaɪmləs/ adjectiveNot affected by the passage of time or changes in fashion, design, and quality.Sustainable /səˈsteɪnəb(ə)l/ adjectiveConserving an ecological balance by avoiding the depletion of natural resources.Quality /ˈkwɒlɪti/ adjectiveOf good quality; durability; endurance; excellent.Innovative /ˈɪnəvətɪv/ adjective(Of a product, idea, etc.) featuring new methods; advanced and original.Comfortable /ˈkʌmf(ə)təb(ə)l/ adjectiveProviding physical ease and relaxation.