THE concept is a result of intense research and an
enormous desire to create something original and
timeless, outside the trend circuit.
Dressing in a creative way challenging imagination in a
world too homogeneous was a stimulus for Helena
Almeida Santos (painter) and Teresa Pimentel (designer) to
create this project in 2005.
Creativity, timelessness, comfort and versatility are values
always present in the's collections, made up of pieces
chosen through a careful and demanding curatorship.
Feminine garments of discreet sensuality which, when
harmonized between each others, allows multiple
conjugations among textures, densities and lightness.
In the scope of the partnership between ESAD and THE Design
concept store, final year students of the Fashion Design
Degree develop, for the fifth time, a collection within THE
concept. THE concept stems from a desire to create something
original and timeless, outside the trend circuit.
The work proposal CRIADOR ESAD@THE is based on THE
Design's identity, highlighting the importance of brand
communication, from concept selection to collection
presentation format, defining manufacturing finishes, and
styling.
The THE' ART Project aims to involve Artists, Designers, and
Architects in showcasing their works or projects in THE stores.
In this sense, the goal is to promote talents and create
synergies through various Artistic Expressions. By extending
this aspect of the project to Creators beyond Fashion
Designers, THE seeks to enrich its collections and continue its
search for the Artistic and Architectural universe.