The New New: MIIYU is a label for ageless women

MIIYU atelier · Portugal

MIIYU is designed for the "New New": women of today who, though no longer young, are determined, active, full of ideas and interested in a better world. An ageless label, made in Portugal.

Who the New New are

As life expectancy has grown, a generation has emerged with a great deal of experience, strong self-esteem and the will to keep discovering the world. For them, age has become just a number.

"We believe that design, quality and comfort promote wellbeing and self-esteem."

What we stand for

We want to play an active part in fighting the stigma of age. The message is simple: it is possible to dress in a way that is elegant, creative, comfortable and authentic, without compromising on environmental awareness.

Where

At the THE stores in Porto and Lisbon, online and at Six Senses Douro Valley.

CollectionMIIYU Natural DyeingWool, silk and cotton pieces dyed by hand with plants.See the collection